I build the conversion infrastructure your marketing team can't.
This is a custom-coded landing page turning abandoned forms into leads, giving Meta the conversion data it actually needs, and keeping visitors engaged with sub-second loads. GHL or ClickFunnels doesn't have a toggle for any of that.
127 clients helped
Friction remover. Social proof right next to the CTA reduces hesitation. “Others went first” = safer to click.
What's actually happening on this page right now:
Let me guess what you're working with
I've audited dozens of these setups. Here's what I usually find: 6 tools that don't talk to each other, $200-700/month in subscriptions, and no clear picture of what's actually working.
Your landing pages
3-5 second load times. Template designs everyone recognizes.
Sites loading in 1s convert 3x higher than 5s sites
Portent Research
Your forms
Data trapped in a separate system. You're exporting CSVs.
81% of people abandon forms they start
WPForms
Your booking
Another login. Another place to check. Doesn't talk to anything.
Your tracking
Missing 50%+ of conversions since iOS14. You know this.
80-90% of iOS users opt out of tracking
Post-ATT Data
Your behavior data
You set it up once, checked it twice, forgot about it.
The glue holding it together
Breaks randomly. 15-minute delays. You've rebuilt flows 3 times.
No judgment. This is how the industry works.
Marketers piece together tools because that's what's available. But these tools weren't built for each other. Data lives in silos. Tracking has gaps. You can't trace a client back to the ad that brought them.
Total monthly cost
$200-700
for tools that don't integrate
What if all of this was one system, built by an engineer, designed to actually work together?
Keep scrolling. I'll show you.
What this stack is actually costing you
These aren't scare tactics. These are documented numbers from real audits. Small leaks compound fast when you're spending money on traffic.
Forms that don't capture partial data lose everyone who abandons mid-way. That's real pipeline walking out the door.
iOS14 and ad blockers mean Meta sees less than half your actual conversions. You're optimizing on bad data.
Sites loading in 5+ seconds lose 3x more visitors than sub-second sites. Speed isn't a nice-to-have.
Bad attribution = bad decisions. You're scaling what doesn't work and killing what does.
Add it up: you're probably leaving 30-50% of potential revenue on the table.
Your offer and ads are doing their job. Your funnel infrastructure isn't.
How I fix this and get you more leads.
Every problem above has a specific fix. Here's exactly what I build to capture the leads you're currently losing and the revenue that comes with them.
Progressive Data Capture
Most forms are all-or-nothing. Submit or lose everything. These forms capture data the second you type it, firing a server-side event to Meta with every keystroke. If someone bails after entering their email, you still have their email and Meta still sees the micro-conversion.
Real-time database writes + CRM sync + server-side events to Meta/GA4
Multi-step forms convert 86% higher than single-page forms
HubSpot A/B Test
Intelligent Data Parsing
Someone enters "jean-paul francois gravel" in the name field. Your follow-up email says "Hey jean-paul francois gravel!" Awkward. My forms parse names into first and last, handle hyphenated names properly, fix capitalization, and normalize phone numbers. Your CRM gets clean data. Your emails say "Hey Jean-Paul!"
Automatic name parsing + phone normalization + email validation + data enrichment
Personalized emails have 29% higher open rates
Campaign Monitor Study
Server-Side Tracking (CAPI)
iOS14 and ad blockers blind your Meta pixel to half your conversions. Server-side tracking talks directly to Meta. When someone converts, my server tells Meta. No browser required, no data lost.
Direct Meta Conversions API integration with event deduplication
Server-side tracking delivers up to 30% more accurate attribution data
PETS 2024 Academic Study
Real-Time Personalization
"Hey Marcus, welcome back." Code that remembers who you are. First visit? Full sales page. Return visit? Skip to booking. Different answers in the form? Different content on the page. Template builders call this "advanced." It's basic conditional logic.
Session management + conditional rendering based on user state
Personalization increases conversions by 60-320%
IDC & Barilliance Research
Actual Analytics
Heatmaps. Session recordings. Funnel breakdowns. Data that shows exactly where people bail and why, not just how many showed up.
Enterprise analytics with custom event taxonomy
Behavioral analytics reveal 12-122% conversion improvements
VWO & Hotjar Case Studies
Lightning-Fast Pages
Your slow page is bleeding money. Every extra second of load time costs you 7% in conversions. I hand-code every page from scratch. Clean code, optimized images, deployed on servers closest to your visitors. Pages load in under a second, score 95-100 on Google's speed test, and you own every line.
Custom code you own + optimized assets + global edge servers
A 1-second delay in page load decreases conversions by 7%
Portent Research Study
Built-In A/B Testing
Built-in A/B testing. No extra tools. No plugin conflicts. Want to test a different headline? A completely different page layout? Show one version to Facebook traffic and another to Google? Just flip a switch.
Native variant serving + automatic traffic splitting + statistical significance tracking
HP ran 500 tests and added $21M in revenue
AB Tasty Case Study
Form Security & Spam Protection
Generic form builders are spam magnets. Bots find them, abuse them, fill your CRM with garbage. Custom forms mean custom protection: invisible honeypots, rate limiting, device fingerprinting, and server-side validation. Real leads only.
Honeypot fields + rate limiting + CAPTCHA fallback + server-side validation + bot detection
51% of all internet traffic is now bots, more than humans
2025 Imperva Bad Bot Report
The tech stack: Custom code for the frontend. Cloud database for auth and storage. Enterprise-grade analytics. Server-side CAPI for tracking. CRM included for your sales team. Everything talks to everything. No Zapier. No duct tape.
Every visitor sees a page built for them.
URL parameters inject data into landing pages. Location detection tailors the experience. The result: visitors feel like you built this page just for them.
Send 10,000 emails. Each links to a page personalized with their name and data.
This is a working demo.
Go ahead - enter some data below. I want you to see exactly what happens.
This is what your forms could be doing:
- Start typing. Watch the log capture each field in real time
- Stop halfway through. You've already got the lead
- Complete the form. See the full data packet ready for your CRM
Why this matters
Someone bounces after entering their email? You still got the lead. They typed "jean-paul francois"? Your follow-up email says "Hey Jean-Paul!" not "Hey jean-paul francois!"
More leads captured. Higher open rates. Better conversions.
What fired behind the scenes
- Field-level capture events
- Partial lead recovery enabled
- Name parsed into firstName/lastName
- Amount normalized to USD
- CAPI conversion event queued
- Lead score calculated
This is the same infrastructure that would power your site.
I already know where you are.
This page detected your location and local time the moment you loaded it. Template builders can't do this. Here's what that enables:
Why this matters: Generic pages treat everyone the same. But someone in Miami at 9am has different needs than someone in London at 3pm. Custom code lets you tailor the experience - show local social proof, adjust CTAs based on timezone, display the right currency. It's not creepy, it's relevant.
// What template builders can't do:
// Dynamic content based on visitor data
const visitor = await getGeoData();
if (visitor.city === "...") {
showLocalTestimonials();
displayIn("USD");
}
// Personalization increases conversions 60-320%
// Source: IDC & Barilliance Research
60-320%
Conversion lift from personalization
<50ms
Time to personalize this page
This same data feeds into your CRM, triggers location-specific follow-ups, and helps you understand where your best leads come from.
I didn't make these up.
Google did.
Every technique I implement is backed by published research from companies with actual data. Check the sources yourself.
per 100ms faster load time
Deloitte/Google Retail Study
Across 37 retail brands
with server-side tracking vs pixel
Meta CAPI Case Studies
Average across implementations
multi-step forms vs single page
HubSpot A/B Testing
Progressive disclosure wins
single form field change
Expedia Case Study
This is why we test everything
I don't make promises I can't back up. These are the techniques. These are the results.
Template sites vs. custom code
Not trashing GHL or ClickFunnels. They're fine for what they are. But there are things they literally cannot do. Here's the honest breakdown:
The Hidden Problem
Most landing pages wait for perfect behavior.
- Wait for the page to load
- Fill out every form field
- Allow all tracking
- Come back if interrupted
Real visitors do none of those things.
Active Infrastructure
Instead of waiting, it adapts:
- Captures data the moment it's entered
- Remembers visitors who return
- Tracks conversions server-side
- Feeds clean data back to your ad platforms
You stop losing leads to friction you didn't know existed.
| Metric | Template Sites | Custom Build |
|---|---|---|
| Page Load Time | 3-5 seconds | Under 1 second |
| Lighthouse Score | 40-60 | 95-100 |
| Form Abandonment Recovery | 0% captured | Every field saved |
| Tracking Accuracy | ~40% (iOS blocks it) | 95%+ (server-side) |
| Data Integration | Manual exports + Zapier | Direct API sync |
| A/B Testing | Third-party tools, limited | Built-in, unlimited variants |
The Research
- 53% of mobile users leave if page takes >3 seconds (Google)
- Vodafone saw 8% sales increase after Core Web Vitals optimization
- 20-30% of abandoners return when you follow up with partial data (Formstack)
- 63% of conversions go unattributed post-iOS 14 (Metric Theory)
- Lucid saw 52% ROAS increase after implementing CAPI (Meta Case Study)
- Expedia made $12M/year from a single form test (UX Movement)
Visual: Page load time comparison
Fair point: custom code costs more upfront. But template sites bleed money in other ways. Lower conversions. Broken tracking. Hours fighting Zapier.
Let's look at the actual math ↓
Let's be honest about the numbers.
I'm not going to promise you'll 10x your revenue. That's bullshit marketing. Here's what's actually realistic - play with the calculator and see for yourself.
Average ROI from CRO tools
VWO
Typical time to break-even
Client average
More leads from same ad spend
Compounded gains
Higher LTV with better data
Segment
The logic is simple: If your page loads faster, more people stick around. If your forms capture progressively, you get data from people who would have bounced. If your tracking works, you can actually optimize your ads instead of guessing. Nothing magic here. Speed improvements, better tracking, smarter forms. They compound over time. A 2% improvement here, 3% there, and suddenly you're converting 40-60% more leads from the same ad spend.
Your Numbers
Adjust the sliders to match your current metrics
Current State
With Our Infrastructure
Additional Revenue
+$3,938
Our Cost
-$999
Net Monthly Gain
+$2,939
Pays for itself 3.9x over every month
Fair warning: These numbers assume your offer is decent and your ads aren't terrible. Better infrastructure can't fix a product nobody wants. But if you're already getting some traction and just bleeding leads through a leaky funnel, this is where the leverage is.
Most clients see break-even within 60 days. The math just works when you stop losing half your data.
Yes, it costs more than a template.
You're paying for engineering time to build what template builders can't. Here's what that looks like:
This is a fit if:
No SaaS subscription. Custom engineering.
You're hiring engineering time, not licensing software. The code is yours. The infrastructure works.
Still validating product-market fit? This is premature. Fix that first.
Essentials
Two landing pages, head-to-head. Find your winner.
- 2 custom-coded landing pages (A/B test)
- Server-side Meta CAPI tracking
- Built-in CRM - leads sync automatically
- Vercel hosting + maintenance
- Mobile-first responsive design
- Email support
Growth
Multi-variant testing. We find what converts, together.
- Everything in Essentials
- Up to 5 landing page variants
- Behavioral analytics + heatmaps
- Session recordings
- Progressive multi-step forms
- Monthly optimization call (30 min)
- WhatsApp support
Scale
Continuous iteration. We're always testing something.
- Everything in Growth
- Unlimited landing page variants
- Weekly optimization sessions
- Priority support (same-day)
- Custom integrations
- Quarterly strategy review
Setup fee: $3,500 Covers discovery, design, development, and 30 days of optimization after launch. That's 40-60 hours of engineering time to build something that actually converts.
DIY this stack and you're looking at $300-700/month in tools that don't talk to each other, plus your time duct-taping it together. Most clients break even within 60 days.
Here's the deal, no fine print.
Performance Guarantee
Performance targets, in writing.
If we don't hit these numbers within 90 days, month 4 is free:
- Mobile score: 90+
- Page load (LCP): under 2.5s
- Server-side tracking: live and verified
No ambiguity. No fine print. Specific targets based on your audit. Progress is tracked in a shared dashboard with weekly reports.
You Own the Code, Forever
This is custom code, not a rented platform. If we part ways, you get the full codebase and documentation. Deploy it yourself or hand it to another developer.
No vendor lock-in. No "export fees." No proprietary systems holding your business hostage. The code is yours. Any developer can pick up where I left off.
The question isn't whether this works - it's by how much.
If this makes sense, let's talk.
30 minutes. No pitch deck. Just a conversation about what you're working with and whether this is the right fit.
You already have traffic. You already have an offer that works. The only question is whether the infrastructure between your ad and your CRM is helping or hurting.
This call is not about selling you infrastructure. It's about deciding whether fixing this bottleneck is worth your time right now.
Book your infrastructure review30 minutes. No pitch.
What happens on the call:
- 1You tell me about your current setup and what's not working
- 2I'll tell you honestly whether I can help (and if not, I'll tell you why)
- 3If it's a fit, I'll put together a proposal. If not, no hard feelings.
I take on 2-3 new projects per month. Each build takes real time to do right.